This site has limited support for your browser. We recommend switching to Edge, Chrome, Safari, or Firefox.

🥳 Anniversary Sale: 50% OFF EVERYTHING! 🥳

Fast Shipping and Secured Packaging

Made to Stick

₱1,613.50
ConditionNew
TypeHardcover

Made to Stick: Why Some Ideas Survive and Others Die

NEW YORK TIMES BESTSELLER • The instant classic about why some ideas thrive, why others die, and how to improve your idea’s chances—essential reading in the “fake news” era.
 
Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas—entrepreneurs, teachers, politicians, and journalists—struggle to make them “stick.” 

In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits.

Made to Stick will transform the way you communicate. It’s a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice.
 
Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas—and tells us how we can apply these rules to making our own messages stick.


Secure Packaging / Comes in a box

Fast shipping via LBC Express

Made to Stick

₱1,613.50

LOVED BY LEADERS

Online bookstore Philippines

Hello! I received my order today! Just wanted to share that from all the books I bought online, I’ve never received a book in such pristine condition and the packaging is the best 💯 I also appreciate the free bookmark, hindi lang basta card 🥲 Thank you for that! So happy I found your shop! Didn’t think twice to purchase. It was so worth it! I will definitely buy again soon.

Mureen Joy
Via Instagram
Online bookstore Philippines

It has high-quality materials at ang content nya is on point! 3 weeks ko na syang ginagamit and I'm amazed at how effortlessly I can organize my day and week better.

Kieth M.
Via Facebook
Online bookstore Philippines

Got the books, today. I’m impressed with the immediate delivery (Cebu to Bataan). The packaging was very secure. Love the bookmarks as well. Will surely buy again, and recommend your shop to my fellow bookworms. ✨

Alexis L.
Via Instagram
Online bookstore Philippines

Hi, the book came today! Yay! Thank you for the pen! You never fail to make me happy whenever I buy books from you. I know this won’t be the last time kasi marami pa kong bibilhin na books sa inyo haha. More power to you! Happy Chinese New Year! ❤️

Mary Flores
Via Website