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This Is Marketing: You Can't Be Seen Until You Learn to See

₱1,149.00
ConditionNew
FormatHardcover
#1 Wall Street Journal Bestseller

Instant 
New York Times Bestseller

A game-changing approach to marketing, sales, and advertising. 

Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business language, from 
Permission Marketing to Purple Cow to Tribes to The Dip.

Now, for the first time, Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. 
This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation.

Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads and spammy email funnels. 

No matter what your product or service, this book will help you reframe how it's presented to the world, in order to meaningfully connect with people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you:

* How to build trust and permission with your target market.
* The art of positioning--deciding not only who it's for, but who it's not for.
* Why the best way to achieve your goals is to help others become who they want to be.
* Why the old approaches to advertising and branding no longer work.  
* The surprising role of tension in any decision to buy (or not).
* How marketing is at its core about the stories we tell ourselves about our social status.

You can do work that matters for people who care. This book shows you the way.

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This Is Marketing: You Can't Be Seen Until You Learn to See

₱1,149.00

LOVED BY LEADERS

Online bookstore Philippines

Hello! I received my order today! Just wanted to share that from all the books I bought online, I’ve never received a book in such pristine condition and the packaging is the best 💯 I also appreciate the free bookmark, hindi lang basta card 🥲 Thank you for that! So happy I found your shop! Didn’t think twice to purchase. It was so worth it! I will definitely buy again soon.

Mureen Joy
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Online bookstore Philippines

It has high-quality materials at ang content nya is on point! 3 weeks ko na syang ginagamit and I'm amazed at how effortlessly I can organize my day and week better.

Kieth M.
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Online bookstore Philippines

Got the books, today. I’m impressed with the immediate delivery (Cebu to Bataan). The packaging was very secure. Love the bookmarks as well. Will surely buy again, and recommend your shop to my fellow bookworms. ✨

Alexis L.
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Online bookstore Philippines

Hi, the book came today! Yay! Thank you for the pen! You never fail to make me happy whenever I buy books from you. I know this won’t be the last time kasi marami pa kong bibilhin na books sa inyo haha. More power to you! Happy Chinese New Year! ❤️

Mary Flores
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