This site has limited support for your browser. We recommend switching to Edge, Chrome, Safari, or Firefox.

🥳 Anniversary Sale: 50% OFF EVERYTHING! 🥳

Fast Shipping and Secured Packaging

Shopee, Lazada or Facebook Marketplace? Which One is Best for Your Business?

Shopee, Lazada or Facebook Marketplace? Which One is Best for Your Business?

The Philippines has seen a boom in e-commerce in recent years, with more and more Filipinos turning to online shopping for convenience and competitive prices. This presents a fantastic opportunity for businesses of all sizes to reach a wider audience and grow their sales.

However, choosing the right e-commerce platform for your business can be a daunting task. There are a number of factors to consider, such as the target audience, product type, and budget.

In this blog post, we will compare three of the most popular e-commerce platforms in the Philippines: Shopee, Lazada, and Facebook Marketplace.


Photo from the wires


Shopee is a leading e-commerce platform in Southeast Asia, with a strong presence in the Philippines. It's known for its massive variety of products, from clothing and accessories to electronics and homeware.  Shopee caters to a wide range of budgets, with a reputation for competitive prices and frequent sales and discounts.  This can be a major advantage if you're a business looking to attract price-conscious customers.

Shopee also offers a number of features that are beneficial for sellers, such as free shipping vouchers and in-app marketing tools. These tools can help you to reach a wider audience and promote your products more effectively. However, it's important to note that Shopee also has a high level of competition among sellers. This means that you will need to work hard to stand out from the crowd.


Lazada is another major e-commerce player in the Philippines. It is known for its wide selection of products, from well-known international brands to local favorites. This can be a great option for businesses that want to offer their customers a curated selection of high-quality products. Lazada also offers a number of features for sellers, such as fulfillment by Lazada (FBL) and marketing support. FBL can help you to save time and money on logistics, while marketing support can help you to reach a wider audience.

However, Lazada typically has higher selling fees than Shopee. This can be a disadvantage for businesses that are just starting out or that have low profit margins. Additionally, the application process to become a LazMall seller can be more stringent than on Shopee.

You may also want to read: Lazada vs. Shopee: Which Platform Sells More?

Facebook Marketplace

Facebook Marketplace is a social commerce platform that allows users to buy and sell items directly with each other. It is a great option for businesses that want to reach a large audience without having to set up their own online store. Facebook Marketplace is also a good option for businesses that sell used or handmade goods. Since it's integrated with Facebook, you can leverage your existing social media following to promote your products.

However, Facebook Marketplace is not as feature-rich as Shopee or Lazada. For example, there are no built-in marketing tools or fulfillment services. Additionally,  transactions on Facebook Marketplace can be less secure than on other platforms, as there is no buyer or seller protection in place.

So, which platform is right for your business?

The best e-commerce platform for your business will depend on a number of factors, such as:

  • Target audience: Who are you trying to reach with your products? Shopee and Lazada have a wider reach than Facebook Marketplace, but Facebook Marketplace may be a better option if your target audience is already active on Facebook. Consider demographics like age, interests, and online behavior of your ideal customer.
  • Product type: What type of products are you selling? Shopee and Lazada are good options for a wide variety of products, while Facebook Marketplace may be a better option for certain types of products, such as used or handmade goods. Bulkier items or those requiring specific storage conditions might be better suited to Lazada or Shopee due to their fulfillment options.
  • Budget: How much are you willing to spend on selling fees and marketing? Shopee and Lazada typically have lower selling fees than Facebook Marketplace, but Facebook Marketplace may be a more cost-effective option if you are just starting out or have a limited budget.

In addition to the information above, you may also want to consider the following factors when choosing an e-commerce platform:

  • Shipping costs: How much will it cost to ship your products to customers? Consider offering free shipping promotions or partnering with a courier service to ensure competitive rates.
  • Payment processing fees: What fees will you be charged for processing payments? Look for platforms with transparent fee structures and consider integrating multiple payment options to cater to customer preferences.
  • Customer support: What level of customer support does the platform offer? This is important for both you and your customers, as you may need help with resolving issues or answering questions.
  • Return policy: What is the platform's return policy? Having a clear and customer-friendly return policy can build trust and encourage purchases.

By considering all of these factors, you can choose the e-commerce platform that is right for your business and take your business to the next level.

Here are some books on e-commerce that you may find helpful: