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A Beginner's Guide to Becoming an Influencer in 2022

A Beginner's Guide to Becoming an Influencer in 2022

Social media influencers are quite popular right now. Brands are chasing after these internet personalities to collaborate with them; with a goal to reach a wider audience in a short period. On the other hand, followers of these influencers anticipate the contents that contain recommendations and advice from them. 

Does being an influencer your dream career? It's only natural to become curious about what it takes to be like one. It may seem simple and easy, but retaining and building a community of loyal followers is a tough task. It requires a continuous effort to build trust and relationships between an influencer and their followers.

Fortunately, we have gathered these tips that will surely help you kickstart your career:


Photo by on Georgia de Lotz on


1. Find your interests.

One of the main things an influencer does is to encourage people to act about something. Maximizing your platform help spread your advocacy and message across different countries. For instance, digital influencers make it to a point to emphasize their particular craft. Several personalities in the Philippines stress their unique voice on various hobbies that range from fashion to digital art.

Probably, you look up a few of these influences because of the quality content they produce. But, if you want to be one, ask yourself, "What do I have that the world has to know?"

Set aside what's popular right now and start sharing the things you love and enjoy. Then, be creative and publish it uniquely.


2. Choose social media channels to use.

The next step to accomplish is the medium to use in sharing your preferred niche. As a social media influence that you are, which social media platform will you maximize?

Keep in mind that social media has specific content to produce. For example, if you like to post reels and videos, then YouTube is for you. An influencer isn't limited to producing video content but as well as blogs. If your goal is to create multiple pages on different platforms, see to it that you are consistent and committed to updating them all.


3. Identify and participate with your online community.

Unlike celebrities, an online influencer has the advantage of connecting deeper with their audience. One of these activities includes replying to their comments to show appreciation. Of course, it would be impossible to respond to everyone. At least, take time reading comments that piqued your interest and respond, too.

To give you a content idea, you can host a Q & A when you are running out of content to produce every now and then. Just choose which methods to utilize that is easier for you to handle. 


4. Create watch-worthy content.

If no one is aware of your channel, then you aren't inclined to do much of “influencing”. This should motivate you to spread and provide costless and informative content. As a result, you attract a valuable and potential loyal audience that eventually builds your online community. 

If you invest in creating reliable and useful information, audiences will brand you as a credible source of top-tier content. Also, this gives an impression to everyone about your status as an influencer!

It's even better if regardless of the websites and channels you use as a platform, these contents are similar and relevant to one another. 


5. Create a content strategy.

Are you keeping pace with? If you prefer spontaneity and out-of-spur content ideas, then your audience will get confused, too. Your ideas become disorganized that you no longer know what to publish first. To prevent this from happening, you have to research how content strategy can be handy and significantly impact your content ideation.

This includes asking these specific questions to yourself:

  • What social media personality do you need?
  • What is your target number of followers?
  • How many posts to publish and how frequent is it to post?

Influencers may seem to be laid back and not under some kind of pressure but guaranteed that they are putting their best foot forward for the audience. That's why this article is so important in giving you the know-how of becoming an influencer.